Blog 2.0: Improving Marketing And Monetization
What's so special about Joost? It's a functioning real-time social network. Watch a show then rate it, share it, and chat with friends using its IM platform
User-generated content is all the rage right now. But the thought of 'You' controlling the media and marketing world is little more than breathless hype.
More than four times as many households downloaded videos from file-sharing networks as they did from centralized services like iTunes in the third quarter of 2006.
Cellular phone carriers like Verizon, Sprint and Cingular, now the new AT&T, are beginning to test and roll out advertising on mobile phone screens, and by next year, cellphone advertising is likely to be more common.
Social networking, on the other hand, is something potentially deeper — it represents a way to live one’s life online. In many ways, it is the two-dimensional version of what sites like Second Life aspire to be in 3-D: the digital you. And that ties to another earnestly overused term of art at the moment: engagement.
Report: Google In Talks To Buy In-Game Ad Company
Yahoo Adds Advice Columns, Calculators To Finance Section
Fox News Channel debuts live mobile audio feed
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