Finding Opportunities in what you do well

I was planning on posting today about Seach Engine Optimization. Which would be more up my alley as a search guy. However, I was reading CNet today and I came across this. In it they talk about Amazon Web Services.

Its Amazon Web Services business essentially opens up the online store's computing guts to outsiders, giving software developers access to its retail services, such as fulfillment and commerce, as well as to computer processing and data storage.

When most companies go outside their core business to find other opportunties they usually make a mistake by not looking into opportunities within their strengths. Too many people get caught in joining the latest fad, see consumer generated content, without a grasp on how to actually make it work.

When everyone was wondering when Amazon would turn a profit it is things like this they should of been noticing. It doesn't hurt that they are also the new Wal-Mart...