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Can Widgets Fix the Mobile Web? [Third Screen] Business2.0: Mobile operator Alltel Wireless just announced it is launching Celltop, a new mobile phone user interface with pre-installed “cells,” a.k.a. widgets. Alltel customers will be able to download a total of 10 widgets to their handset, each made up of a half screen filled with both graphics and text on weather, news, stock prices, sports scores and other bits of information (see left for some sample widgets).

Apple Posts 78 Percent Rise in Quarterly Profit
PC Mag: Apple reported a 78 percent surge in quarterly profit, boosted by strong holiday sales of iPod digital music players and brisk sales of its MacBook laptops

GPS Boosts Social Networking On Cell Phones
Wall Street Journal: Loopt is one such company, offering a buddy-tracking tool through the wireless operator Boost Mobile, which is owned by Sprint-Nextel Corp. Its service uses GPS to help users find their friends' mobile phones anywhere in the U.S., allowing them to zoom into a city map or zoom out to find out where they are.

Microsoft Unveils New adCenter APIs, Targeting Features
Earlier this week, comScore reported that MSN garnered just 10.5% of search traffic, compared to Google's 47.3% and Yahoo's 28.5%.

Networks Battling For Web Traffic On TV Sites, ABC Leads The Pack
The ABC and NBC Web sites are consistently drawing much larger overall traffic than CBS and Fox sites. Both ABC.com and NBC.com are averaging 9.5 million unique visitors a month for October through December, while CBS.com is averaging 5.2 million unique users and Fox is at 2.8 million, according to Nielsen//NetRatings.

Netflix Moves Into Online Viewing
Netflix took a giant step into the future by announcing earlier this week that the DVD-by-mail subscription service will start renting movies and TV shows via the Internet. The company is introducing the service in a phased rollout over the next six months, offering subscribers more than 1,000 movies and TV shows on their personal computers at no additional cost.